Executive, Social Media (Content Creator/Strategic Planning)

AirAsia (Don Mueang)

Bangkok, Thailand

Thai AirAsia is among Asia's fastest growing airlines. We are zooming into our 14 years of operations with 3,700 efficient staffs ready to give excellent service. To date, more than 12 million guests have flown with us. We have the most extensive route network and the most number of flights in Asia. Our organization continues to move forward. Our fleets are expanding with the continuous arrival of brand new Airbus A320-200 aircraft with the vision of being the leading sustainable travel technology company in Asia providing more than just affordable flights. Besides, we have the mission to provide the highest quality product, embracing technology to reduce cost, enhance service, to care for all our stakeholders, from Allstars, guests, business partners, and investors to communities and governments, to create jobs across the region.

About this position

The position of Executive, Social Media involves two roles: Social Media Content Creator and Social Media Strategist, focusing on content creation and strategic planning for social media platforms.

Responsibilities

Responsibilities:
• Develop and plan social media content aligned with Group objectives for the Thai market.
• Research trends, topics, and competitor strategies.
• Schedule and manage content calendars to ensure timely delivery.
• Create, shoot, and edit engaging content for platforms like Instagram, TikTok, Facebook, X, YouTube, and Line.
• Write compelling posts, captions, and hashtags.
• Stay updated with social media trends and experiment with new formats.
• Curate user-generated content and use storytelling techniques.
• Ensure content aligns with regional messaging and local preferences.
• Collaborate with regional teams and internal stakeholders.
• Produce localized content for events and brand stories.
• Generate bi-weekly performance reports.
• Use tools like Digimind and Hootsuite for data analysis.
• Provide actionable recommendations and manage crisis communications.
• Collaborate with internal teams to develop and implement content strategies.
• Create and manage engaging content and campaigns to meet brand objectives.
• Optimize content calendars and monitor performance across platforms.
• Track social media buzz and ensure timely execution of task

Requirements

Requirements:
• Proficient in storytelling, storyboards, and social media planning.
• Experience with tools like Canva, CapCut, VSCO, Adobe Premiere Pro.
• Background in community management, copywriting, or blogging is a plus.
• Creative, team-oriented, and results-driven.
• Strong knowledge of social media platforms (Instagram, Facebook, TikTok, LINE).
• Degree in Digital Media, Design, Communications, Advertising, Media, or Journalism is preferred.
• Attach portfolio or share managed social media accounts (required).
• Fresh graduates with an interesting portfolio are welcome to apply.