Manager, Membership

Adidas (Indonesia) (Jakarta, Jakarta, Indonesia)

DKI Jakarta, Indonesia

Inspired by our heritage, we push the boundaries of culture and human performance. Through sport, we have the power to change lives. Headquartered in Herzogenaurach, Germany, we employ more than 59,200 people across the globe.

About this position

The Manager Membership is responsible for driving the membership agenda across the country organization, focusing on acquisition and engagement through innovation and a curated value proposition. This role operates in a strategic environment, influencing decision-making at leadership levels and ensuring membership initiatives are integrated throughout the organization.

Responsibilities

Key Responsibilities:
• Support the organization transition to make membership front and center
• Establish the interaction model to drive Membership across all cross-functional teams
• Drive membership thought leadership across Early Access, Special Price, Member exclusive products, special promotions and exclusive sales events etc in the country
• Implement monthly Membership program with Brand Communication team
• Achieve and plan sales target and growth by year

Planning:
• Execute the membership strategy in partnership with the SEA membership team
• Oversee implementation of KPI's across engagement and monetization that would be tracked to understand the efficacy of campaigns and the program in general.
• Work closely with Brand Activation, Brand Communication, OMNI, VM, eCommerce, Retail, DPC, Franchise and other stakeholders to ensure membership is front and center
• Drive and liaise with Brand communication to execute the membership activation

Management:
• Executing the Membership strategy
• Accountable for membership KPI’s for the country
• Partner with cross – functional teams to leverage national campaigns
• Collaborate with SEA Membership to leverage developed intelligence and systems expertise
• Partner with agencies and be fact based in conceptualizing campaigns
• Accountable for ensuring membership initiatives and deliverables are executed as per plan

Financial:
• Track and adhere to budget when required
• Support business cases with clear rationale as and when needed

Systems and Processes:
• Understanding of the membership systems
• Understanding of global brand GTM process
• Awareness of best practices in the industry to continuously evolve membership

People Management:
• Accountable for all membership projects
• Own, share, and lead implementation of best practices
• Seamless cross-functional stakeholder management and partnership

Requirements

Knowledge, Skills:
• Strong strategic thinking and planning skills
• Excellent communication and interpersonal skills
• Ability to work in a fast-paced environment
• Proven experience in project management
• Strong analytical skills to track and measure performance
• Experience in stakeholder management and collaboration
• Knowledge of membership systems and best practices in the industry