Senior Brand Manager - Nutrition

Abbott (Bangkok, Bangkok City, Thailand)

Bangkok, Thailand

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and www.facebook.com/AbbottCareers, on Instagram @AbbottGlobal, and on Twitter @AbbottNews. We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.

About this position

Responsible for developing various programs and their execution, setting pricing to meet revenue and profitability goals.

Responsibilities

Marketing
• Prepare and develop marketing objectives, strategies, advertising and promotion and ensure flawless execution.
• Analyzes and defines customers and market requirements and trends. Analyze and report market intelligence in a correct and timely manner.
• Develop ETH and Consumer materials that align with brand objective.
• Improve both consumer and ETH brand funnel to build a healthy brand among consumers and HCPs.
• Co-lead digital plan and CRM projects to achieve brand objectives.

Execution
• Develop, implement and update product training and competitor information intelligence to sales force on an ongoing basis.
• Achieve sales, margin and market share annual goals for the assigned products.
• Participate in planning sales promotion and advertising in support of existing products and determine market strategies and sales tactics to achieve product objectives.
• Develop methods of field-testing promotional programs to determine customer acceptance, evaluate effectiveness of promotion efforts and keep informed on needs of the sales force.
• Review complaints and suggestions relating to assigned products.
• Ensure all business activities comply with the WHO code, Thai code, relevant Acts, legal demands, Abbott code of conduct and ethical standards.
• Manage A&P and ensure the budget is spent per agreed plan.
• Execute a plan to drive NU recruitment in both consumer and ETH channels base on objectives.

Requirements

• Degree in Science/Pharmacy/Medical/Business Administration or Appropriate tertiary qualification.
• Strong sales and marketing track record.
• Sound understanding or qualifications in marketing related principles.
• Good knowledge of computer based programs.