Product Manager

Abbott (Bangkok, Bangkok City, Thailand)

Bangkok, Thailand

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and www.facebook.com/AbbottCareers, on Instagram @AbbottGlobal, and on Twitter @AbbottNews. We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.

About this position

The Product Manager is responsible for developing various programs and their execution, as well as setting pricing to meet revenue and profitability goals.

Responsibilities

• Achieve sales, margin and market share annual goals for the assigned products.
• Align with customer insight driven business for developing behavioral segmentation and improving marketing strategy and sales approach in order to grow market-share for assigned products.
• Prepare and develop marketing objectives, advertising and promotion and ensure their execution.
• Build communication contents or messages and roll-out through Multi-Channel Engagement (MCE) platform, in alignment with the strategy of assigned products, therapeutic area and the company.
• Create educational contents about disease related topics and promoting the contents, generate traffic on digital platform.
• Evaluate the practicality and potential of new products and market development.
• Analyzes and defines customers and market requirements and trends.
• Develop, implement and update product training and competitor information intelligence to sales force on an ongoing basis.
• Develop annual sales volume and profit forecasts, pricing and expense budgets.
• Participate in planning sales promotion and advertising in support of existing products and determine market strategies and sales tactics to achieve product objectives.
• Develop methods of field-testing promotional programs to determine customer acceptance, evaluate effectiveness of promotion efforts and keep informed on needs of the sales force.
• Develops and maintains the contact with customers, Sales force and channels for understanding their needs.
• Provide direction to educate and develop Product Specialist.
• Review complaints and suggestions relating to assigned products.
• Analyze and report market intelligence in a correct and timely manner.

Requirements

• Degree in Science/Pharmacy/Medical related field or Appropriate tertiary qualification.
• Strong sales track record.
• Sound understanding or qualifications in marketing related principles.
• Good knowledge of computer based programs including spreadsheets and graphics.
• Comprehensive industry knowledge.