Market Access Manager
About this position
Responsibilities
• Responsible for implementing strategic partnership and market access strategy at the assigned MA authorities or regional/ hospital formulary listing committees.
• Plays an essential role in developing, communicating, and executing the value strategies that address questions and influence the key decision-makers.
• Increase EPD product GOV assessment via enlisting products into NLEM, leading conversation, and creating budget impact analysis to convince payers.
• Build trusted and strategic relations with government payers and key NLEM committees.
• Seek opportunities to do partnership programs with private insurance to drive more product reimbursement.
• Drive the design and implementation of brand HEOR/CE studies in collaboration with local universities and/or Abbott Headquarters in order to synthesize published health economic evidence for Abbott products.
• Visit and engage assigned MA authorities and customers on a regular basis.
• NLEM committees relevant for market access decision-making.
• Pricing and/or Reimbursement authorities.
• HTA (Health Technology Assessment) Agencies.
• Experts and advisors to MA authorities.
• Strategic account planning to build distinguished quality access and sustainable win-win partnership.
• Map decision-making process and criteria, regular monitor and update.
• Perform systematic stakeholder mapping, gain thorough understanding of formal and informal decision-making.
• Understand the account needs at organizational and decision-makers levels.
• Lay out short- and long-term account access vision, goals, key strategies and tactics.
• Lead the execution of strategic partnerships at the assigned MA authorities/ committees.
• Proper integration of key risks & opportunities, strategies & tactics into country MAP.
• Monitor competitors’ strategies and prepare appropriate Market access responses.
• Improve access policies and conditions.
• Monitor closely changing dynamics in terms of access policies & conditions, such as pricing, reimbursement, formulary listing, other relevant payer polices & guidelines, and, where applicable, tender specifications.
• Identify areas to move from low(est) price-based to value-based decision-making, leverage global policy concepts, tools and international experts to improve or preserve access policies and conditions.
• Identify and execute payer value-added programs.
• Based on strategic account planning, identify account-specific payer value-added programs which provide short- or/ and long-term success for EPD portfolio. This may be payer engagement programs, or local health economics studies.
• Payer engagement programs: design the program and materials; build in outcome measurement to demonstrate value for payers.
• Local health economics studies: design local study to demonstrate better value for money or positive budget impact, or local dissemination of global studies.
Requirements
• Degree in Science/Pharmacy/Medical related field or appropriate tertiary qualification.
• Strong marketing and sales track record in the pharmaceutical industry.
• A person who has experience in the market access area.