Communication Leader - ID, MY, SG & PH

ABB (Indonesia) (Jakarta, Jakarta, Indonesia)

DKI Jakarta, Indonesia

ABB is a technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. The company’s solutions connect engineering know-how and software to optimize how things are manufactured, moved, powered and operated. Building on more than 130 years of excellence, ABB’s ~105,000 employees are committed to driving innovations that accelerate industrial transformation.

About this position

At ABB, we are dedicated to addressing global challenges through innovative marketing communications activities. This position plays a crucial role in contributing to business objectives and executing integrated communications strategies across multiple regions.

Responsibilities

In this role, you will be mainly accountable for:
• Responsible for developing and executing the external thought leadership and social media communications strategy and messaging that elevates the position of Distribution Solutions locally and supports the local division strategy.
• In close alignment with the global division communications team, accountable for executing local Marketing Communications strategies and action plans to support the local division growth ambitions and strategy. Plan and manage the content for different states of the buying funnel – awareness, consideration, intent to purchase.
• Leads the local external customer communications and thought leadership editorial calendar, content and storyline through all communication channels to establish coherent internal and external messaging and customer engagement along the buying funnel. Creation of materials can include, but are not limited to internal articles, external customer success stories, case studies, customer presentations, scripts, podcasts, market collateral, etc.
• Ensures positioning and impact of the local divisions related content in local external and internal communications channels in support of the local division strategy. Follows global KPIs to track and improve communications effectiveness across various media and channels. Maintain effective measurement and monitoring workflow for their area of scope.

Requirements

Qualifications For The Role:
• Bachelor’s Degree in Marketing, Advertising, PR, Communications, Journalism, or a related field
• Minimum of 8+ years’ experience in communications and marketing positions
• Strong writing and editing skills. Experience executing lead and nurturing customer communications campaigns is a must. A writing exercise will be included as part of the recruitment process
• Highly collaborative leader who can lead in a matrixed organization. Experience managing outside vendors, excellent at bu