Regional Development Support Manager – East Indonesia

AB Food & Beverages (Indonesia) (Makassar, South Sulawesi, Indonesia)

South Sulawesi, Indonesia

AB Food & Beverages (Thailand) Ltd. is a subsidiary of Associated British Foods Plc(ABF), a global food, ingredients and retail group with headquarters in the United Kingdom. Our pride is to provide “Daily Goodness for Brighter Life,” and we are known around the world for our famous “Ovaltine” brand of delicious malt beverages and the world’s finest “Twinings” brand teas.AB Food and Beverages (Thailand), with its head office in Bangkok, markets thetwo heritage brands of Ovaltine and Twinings throughout Southeast Asia. Our factory in Samutprakarn, Thailand is the world’s largest Ovaltine manufacturer.

About this position

The Regional Development Support Manager for East Indonesia will drive business leadership for Ovaltine and Twinings, focusing on the FLA area coverage, which includes Sulawesi, Kalimantan (excluding West Kalimantan), Maluku, and Papua.

Responsibilities

• Translate and implement national strategies into relevant strategies/tactics for the coverage area to meet objectives.
• Monitor and regularly review competitor activities and initiatives to understand potential impacts and recommend mitigation actions.
• Identify new channel opportunities for our brands and develop plans and tools for market entry.
• Plan and roll out model stores/perfect store execution with distributors, especially for key channels/customers.
• Guide and collaborate with distributors to create localized trade promotions focused on driving product off-take.
• Forecast monthly demand by channel and SKU in coordination with distributors.
• Oversee trade plan execution through distributors and task forces.
• Monitor the effectiveness of trade plans against set objectives and KPIs.
• Manage monthly and year-to-date trade spending budget.
• Source and develop relevant premiums and POS materials to support channel plans.
• Coordinate with distributors to complete a monthly rolling forecast on time.
• Monitor competitor activities and adjust activity plans as necessary.
• Provide trade execution direction to distributors.
• Collaborate with consumer marketing teams to launch new products in trade channels, including setting sales and distribution criteria, in-store activities, and trade presentation kits.
• Conduct monthly reviews with distributors and provide corrective action plans as needed.
• Conduct regular market visits to monitor brand and distributor performance, ensuring the effectiveness of sales and marketing campaigns.
• Track and control trade spending by channel against the total budget.
• Train and motivate sales teams to achieve optimal results.

Requirements

• Education: - Bachelor’s degree or higher in any business-related field.
• 5+ years of field sales experience in East Indonesia, with a strong network and relationships with key customers.
• 3-5 years of experience in a sales management position.
• Understanding of MT, GT, sub-distributors, and HoReCa/institutional business channels.
• Strong analytical skills.
• Solid leadership and people management skills.
• Action-oriented.
• Strong interpersonal skills.
• Sound decision-making abilities.
• Mature and able to work independently.
• Willingness to travel.
• Team player.
• Passionate about sales.
• Strong verbal and written.