Digital Media Planner / Senior Brand Strategist

1Moby Co., Ltd. (Huai Khwang)

Bangkok, Thailand

For more than 14 years 1Moby Co., Ltd. has established a remarkable record of leadership in the APIs communication for SMS technology industry as The number one sms gateway provider in Thailand named Thaibulksms and Movider. 1moby owned longstanding trustworthiness with an expert software house who offered tangible success to customers. That is the reason for being a world-famous enterprise partner with various companies and we are also Line Thailand official developer partners since 2015 to present. We also have a game developer team who transfer the customer's dream into true as a Game application with intention and elaboration to impress both customer and player named 1Moby Studio which won Best of Game Design in BIDC competition 2019 and BIC 2019 award as the excellence game in multiplayer. With passion for being the professional company for new generations drived us has a diverse, dynamic and challenge work environment to fulfill employee's dreams, we offered opportunities of "Do what you love" in their career, we established business unit the only one modern Thai digital agency named Magnus Agency which have own software developer team and capable of combining creative advertising management and data analytics effectively with tangible success. Any department that you join, we are glad to offer meaningful experiences simultaneously work-life balance with HYBRID WORKING , house party and entertainment activity. We believe that all employees are important resources that we have to nurture and never overlook , in order to grow together.

About this position

The Digital Media Planner / Senior Brand Strategist is responsible for developing and implementing marketing strategies that align with business goals, conducting market analysis, and collaborating with various teams to optimize campaign performance.

Responsibilities

• Develop Marketing Strategies: Create short-term and long-term marketing plans that align with business goals and objectives.
• Market and Target Audience Analysis: Research customers, competitors, and market trends to design effective and tailored campaigns.
• Coordinate with Marketing and Cross-functional Teams: Collaborate with advertising, digital marketing, and PR teams to implement strategies and campaigns.
• Monitor and Optimize Strategies: Evaluate campaign performance and adjust strategies to maximize results based on data and feedback.
• Manage Marketing Budget: Plan and oversee the marketing budget to ensure maximum efficiency and ROI.
• Content and Campaign Creation: Work with the creative team to develop standout content and marketing campaigns.
• Track and Report Results: Prepare reports on campaign performance and present findings to senior management.
• Consult Solutions with Clients: Collaborate directly with clients to understand their needs and provide strategic marketing solutions that address their business challenges.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 3 years of experience in marketing strategy and planning.
• Proficiency in digital marketing tools (e.g., SEO, SEM, Social Media).
• Strong analytical and problem-solving skills.
• Excellent communication and teamwork skills.
• Ability to manage multiple projects simultaneously.
• Capability to analyze market trends and adjust strategies quickly.