Necessary skills for Website Strategist: skills and requirements

General requirements of a Website Strategist

• Expert knowledge of HTML, CSS, JavaScript and web development
• Knowledge of SEO optimization, web analytics, and online marketing
• Proven experience developing and executing successful website strategies
• Strong communication, organizational and problem-solving skills
• Ability to work independently and as part of a team in a fast-paced environment

Skills and Behaviours for a Website Strategist

Content marketing
Blogs Case studies Demos Ebooks Emailing Infographics Social media posts Video Marketing Videos White papers
Copywriting
Copywriting Storytelling
Customer Experience (CX)
Customer engagement
Digital advertising
Digital Campaigns Google Analytics Pay Per Click campaigns (PPC)
Knowledge of business environment
Industry trends Market trends
Verbal Communication
Oral Communication Presentations
Website Optimization
Backlinks Landing Pages Meta Descriptions Search Engine Marketing (SEM) Search Engine Optimization (SEO)
Analytical thinking
Gathering information and data Identifying cause and effect relationships
Critical Thinking
Analysing information and data Interpreting information and data

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