Necessary skills for Website Strategist: skills and requirements
General requirements of a Website Strategist
• Expert knowledge of HTML, CSS, JavaScript and web development
• Knowledge of SEO optimization, web analytics, and online marketing
• Proven experience developing and executing successful website strategies
• Strong communication, organizational and problem-solving skills
• Ability to work independently and as part of a team in a fast-paced environment
Skills and Behaviours for a Website Strategist
Content marketing
Blogs
Case studies
Demos
Ebooks
Emailing
Infographics
Social media posts
Video Marketing
Videos
White papers
Copywriting
Copywriting
Storytelling
Customer Experience (CX)
Customer engagement
Digital advertising
Digital Campaigns
Google Analytics
Pay Per Click campaigns (PPC)
Knowledge of business environment
Industry trends
Market trends
Verbal Communication
Oral Communication
Presentations
Website Optimization
Backlinks
Landing Pages
Meta Descriptions
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Analytical thinking
Gathering information and data
Identifying cause and effect relationships
Critical Thinking
Analysing information and data
Interpreting information and data