Necessary skills for Technical SEO Manager: skills and requirements
General requirements of a Technical SEO Manager
• Bachelor's degree in a related field such as marketing, computer science, or web development
• At least 5 years of experience in SEO, with a focus on technical SEO
• Extensive knowledge of search engine algorithms, ranking factors, and analytics
• Ability to manage and optimize website structure, content, and code
• Excellent communication, analytical, and problem-solving skills
Skills and Behaviours for a Technical SEO Manager
Content marketing
Blogs
Case studies
Demos
Ebooks
Emailing
Infographics
Social media posts
Video Marketing
Videos
White papers
Copywriting
Copywriting
Storytelling
Customer Experience (CX)
Customer engagement
Digital advertising
Digital Campaigns
Google Analytics
Pay Per Click campaigns (PPC)
Investment Management
Return on Investment (ROI)
Knowledge of business environment
Industry trends
Market trends
Project management
Project Coordination
Project Estimation
Project Management
Project Planning
Stakeholder Management
Verbal Communication
Oral Communication
Presentations
Website Optimization
Backlinks
Landing Pages
Meta Descriptions
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Analytical thinking
Gathering information and data
Identifying cause and effect relationships
Critical Thinking
Analysing information and data
Interpreting information and data
Developing others
Coaching others to succeed
Enhancing individual and professional development
Sharing knowledge, skills and expertise to others