Necessary skills for Social Media Specialist: skills and requirements
General requirements of a Social Media Specialist
-Strong knowledge of social media platforms (Facebook, Twitter, Instagram, etc.)
-Excellent written and verbal communication skills
-Ability to think creatively and develop engaging content
-Ability to work independently and manage multiple projects simultaneously
-Ability to analyze social media campaigns and create actionable reports based on insights
Skills and Behaviours for a Social Media Specialist
Community management
Community Engagement
Community Management
Community development
Social network Management
Content marketing
Blogs
Case studies
Demos
Ebooks
Emailing
Infographics
Social media posts
Video Marketing
Videos
White papers
Customer Experience (CX)
Customer engagement
Digital advertising
Digital Campaigns
Online Advertising
Knowledge of business environment
Consumer trends
Industry trends
Social media management
Social Media Management
Social Media Marketing
Website Optimization
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Analytical thinking
Gathering information and data
Identifying cause and effect relationships
Communicating information
Active Listening
Asking the right questions
Influencing and persuading others
Synthesizing information
Relationship Building
Growing network and relationships
Nurturing long term relationships