What is a Social Media Specialist doing? Job description and responsibilities

What does a Social Media Specialist do?

The Social Media Specialist is responsible for developing and implementing social media strategies to enhance the company's online presence and engage with its target audience. This role involves creating and curating compelling content, managing social media accounts, and analyzing performance metrics to optimize campaigns. The Social Media Specialist will report to the Marketing Manager and collaborate closely with the marketing team to align social media efforts with overall marketing objectives.

Responsibilities of Social Media Specialist

1. Develop and execute social media strategies to increase brand awareness and engagement.

2. Manage social media accounts, including scheduling and posting content.

3. Monitor and respond to comments and messages on social media.

4. Analyze social media analytics data to inform future strategy.

5. Research and stay up-to-date on industry trends and competitor activity.

6. Produce creative content for social media channels.

7. Identify influencers and collaborate with them to promote content.

8. Develop and maintain relationships with customers and industry professionals.

9. Create campaigns and manage advertising budgets.

10. Report regularly on social media performance and recommend improvements.