What is a Social Media Manager doing? Job description and responsibilities

What does a Social Media Manager do?

The Social Media Manager is responsible for developing and implementing social media strategies to enhance brand visibility and engagement across various platforms. This role involves creating and curating compelling content, managing social media campaigns, and analyzing performance metrics. The Social Media Manager will report directly to the Marketing Director, collaborating closely to align social media efforts with overall marketing objectives.

Responsibilities of Social Media Manager

• Develop and implement social media strategies to increase brand awareness and drive engagement.
• Create and manage content calendars for various social media platforms.
• Monitor and analyze social media metrics and provide regular reports on performance.
• Stay up-to-date with industry trends and best practices in social media marketing.
• Manage and grow the company's social media presence across all platforms.
• Collaborate with cross-functional teams to ensure brand consistency and messaging alignment.
• Engage with followers, respond to comments and messages, and foster a positive online community.
• Plan and execute social media campaigns and promotions to support marketing objectives.
• Identify and leverage influencers and brand advocates to amplify reach and engagement.
• Stay informed about emerging social media platforms and explore opportunities for expansion.