Necessary skills for SEO Specialist: skills and requirements
General requirements of a SEO Specialist
• Proficiency in search engine optimization (SEO), content marketing, and keyword research
• Knowledge of HTML and CSS
• A deep understanding of Google Analytics and other web analytics tools
• Experience with A/B and multivariate testing
• Excellent communication and organizational skills
Skills and Behaviours for a SEO Specialist
Copywriting
Copywriting
Storytelling
Customer Experience (CX)
Customer engagement
Digital advertising
Digital Campaigns
Google Analytics
Pay Per Click campaigns (PPC)
Knowledge of business environment
Industry trends
Market trends
Lead Management
Inbound Leads
Website Optimization
Backlinks
Landing Pages
Meta Descriptions
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Analytical thinking
Gathering information and data
Identifying cause and effect relationships
Creative Thinking
Experimenting innovative solutions
Generating new ideas
Critical Thinking
Analysing information and data
Interpreting information and data