What is a SEO Specialist doing? Job description and responsibilities

What does a SEO Specialist do?

As an SEO Specialist, you will be responsible for developing and managing search engine optimization campaigns to help drive organic traffic to our website. You will be responsible for optimizing existing content as well as creating new content and strategies to improve our search engine rankings. You will also analyze our website analytics to determine areas of improvement and monitor industry trends to identify new opportunities. The ideal candidate should have hands-on experience with SEO tools and techniques, a passion for digital marketing, and the ability to create meaningful results.

Responsibilities of SEO Specialist

1. Conduct keyword research and analysis to identify relevant and effective phrases for website content and meta data.

2. Create content for website pages, blog posts and other online marketing materials with an emphasis on SEO best practices.

3. Monitor and track website performance metrics such as page rank, organic search traffic and conversions.

4. Develop strategies and tactics to increase organic search engine traffic.

5. Optimize website content and meta data for maximum visibility and search engine ranking.

6. Test websites for usability and ensure content is optimized for mobile devices.

7. Analyze competitor websites and develop strategies to outrank them.

8. Monitor changes in search engine algorithms and adjust tactics accordingly.

9. Identify and develop link building opportunities.

10. Stay up-to-date with industry trends, best practices and emerging technologies in search engine optimization.