Necessary skills for SEO Program Manager: skills and requirements
General requirements of a SEO Program Manager
• Extensive experience in SEO and digital marketing
• Proven track record of developing and implementing successful SEO programs
• In-depth knowledge of search engine optimization, pay-per-click advertising, and related online marketing techniques
• Strong analytical and problem solving skills
• Excellent interpersonal, communication, and organizational skills
Skills and Behaviours for a SEO Program Manager
Content marketing
Blogs
Case studies
Demos
Ebooks
Emailing
Infographics
Social media posts
Video Marketing
Videos
White papers
Copywriting
Copywriting
Storytelling
Customer Experience (CX)
Customer engagement
Digital advertising
Digital Campaigns
Google Analytics
Pay Per Click campaigns (PPC)
Investment Management
Return on Investment (ROI)
Knowledge of business environment
Industry trends
Market trends
Project management
Project Coordination
Project Estimation
Project Management
Project Planning
Stakeholder Management
Verbal Communication
Oral Communication
Presentations
Website Optimization
Backlinks
Landing Pages
Meta Descriptions
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Analytical thinking
Gathering information and data
Identifying cause and effect relationships
Critical Thinking
Analysing information and data
Interpreting information and data
Developing others
Coaching others to succeed
Enhancing individual and professional development
Sharing knowledge, skills and expertise to others