What is a SEO Program Manager doing? Job description and responsibilities

What does a SEO Program Manager do?

The SEO Program Manager will be responsible for developing and executing SEO strategies to support the overall growth of the company. The successful candidate will be a creative problem-solver, an expert in SEO, and have a deep understanding of digital marketing and analytics. The SEO Program Manager will be responsible for developing and executing comprehensive SEO campaigns across a variety of platforms to drive organic traffic, increase brand visibility, and build the company's online presence. This individual will also be responsible for analyzing and reporting on key performance indicators to measure the success of SEO campaigns.

Responsibilities of SEO Program Manager

1. Develop and execute SEO strategy to increase search engine visibility and organic traffic.
2. Monitor and analyze SEO performance metrics and trends to identify opportunities for improvement.
3. Manage SEO tools and campaigns to ensure optimal performance.
4. Monitor and report on competitor SEO activities.
5. Develop and maintain relationships with key stakeholders.
6. Develop an understanding of customer search intent and behaviors.
7. Optimize content for search engine visibility.
8. Recommend and implement link building strategies.
9. Research and stay up to date on search engine algorithm changes.
10. Identify and implement strategies to improve website performance.