Necessary skills for SEO Manager: skills and requirements
General requirements of a SEO Manager
• Proven experience in SEO, preferably in a managerial role
• In-depth knowledge of Google Analytics, webmaster tools and other SEO tools
• Excellent written and verbal communication skills
• Strong analytical and problem-solving skills
• Ability to think creatively and develop innovative strategies for SEO success
Skills and Behaviours for a SEO Manager
Copywriting
Copywriting
Storytelling
Customer Experience (CX)
Customer engagement
Digital advertising
Digital Campaigns
Google Analytics
Pay Per Click campaigns (PPC)
Investment Management
Return on Investment (ROI)
Knowledge of business environment
Market trends
Website Optimization
Backlinks
Landing Pages
Meta Descriptions
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Analytical thinking
Gathering information and data
Identifying cause and effect relationships
Critical Thinking
Analysing information and data
Interpreting information and data