Necessary skills for SEO Content Manager: skills and requirements

General requirements of a SEO Content Manager

• Excellent written communication, editing and proofreading skills
• Knowledgeable in SEO best practices and research techniques
• Ability to analyze website performance and determine appropriate SEO strategies
• Experience with web analytics software and webmaster tools
• Understanding of HTML, CSS, and other web development technologies

Skills and Behaviours for a SEO Content Manager

Content marketing
Blogs Case studies Demos Ebooks Emailing Infographics Social media posts Video Marketing Videos White papers
Copywriting
Copywriting Storytelling
Customer Experience (CX)
Customer engagement
Digital advertising
Digital Campaigns Google Analytics Pay Per Click campaigns (PPC)
Investment Management
Return on Investment (ROI)
Knowledge of business environment
Industry trends Market trends
Project management
Project Coordination Project Estimation Project Management Project Planning Stakeholder Management
Verbal Communication
Oral Communication Presentations
Website Optimization
Backlinks Landing Pages Meta Descriptions Search Engine Marketing (SEM) Search Engine Optimization (SEO)
Analytical thinking
Gathering information and data Identifying cause and effect relationships
Critical Thinking
Analysing information and data Interpreting information and data
Developing others
Coaching others to succeed Enhancing individual and professional development Sharing knowledge, skills and expertise to others

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