Necessary skills for SEO Content Manager: skills and requirements
General requirements of a SEO Content Manager
• Excellent written communication, editing and proofreading skills
• Knowledgeable in SEO best practices and research techniques
• Ability to analyze website performance and determine appropriate SEO strategies
• Experience with web analytics software and webmaster tools
• Understanding of HTML, CSS, and other web development technologies
Skills and Behaviours for a SEO Content Manager
Content marketing
Blogs
Case studies
Demos
Ebooks
Emailing
Infographics
Social media posts
Video Marketing
Videos
White papers
Copywriting
Copywriting
Storytelling
Customer Experience (CX)
Customer engagement
Digital advertising
Digital Campaigns
Google Analytics
Pay Per Click campaigns (PPC)
Investment Management
Return on Investment (ROI)
Knowledge of business environment
Industry trends
Market trends
Project management
Project Coordination
Project Estimation
Project Management
Project Planning
Stakeholder Management
Verbal Communication
Oral Communication
Presentations
Website Optimization
Backlinks
Landing Pages
Meta Descriptions
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Analytical thinking
Gathering information and data
Identifying cause and effect relationships
Critical Thinking
Analysing information and data
Interpreting information and data
Developing others
Coaching others to succeed
Enhancing individual and professional development
Sharing knowledge, skills and expertise to others