Necessary skills for Senior SEO Specialist: skills and requirements

General requirements of a Senior SEO Specialist

- Proven track record of successful SEO campaigns with measurable results
- In-depth knowledge of SEO best practices, tactics and strategies
- Comprehensive understanding of keyword research and analytics
- Experience with major search engine optimization (SEO) tools
- Ability to work with web developers and content creators to ensure SEO best practices are implemented

Skills and Behaviours for a Senior SEO Specialist

Content marketing
Blogs Case studies Demos Ebooks Emailing Infographics Social media posts Video Marketing Videos White papers
Copywriting
Copywriting Storytelling
Customer Experience (CX)
Customer engagement
Digital advertising
Digital Campaigns Google Analytics Pay Per Click campaigns (PPC)
Knowledge of business environment
Industry trends Market trends
Verbal Communication
Oral Communication Presentations
Website Optimization
Backlinks Landing Pages Meta Descriptions Search Engine Marketing (SEM) Search Engine Optimization (SEO)
Analytical thinking
Gathering information and data Identifying cause and effect relationships
Critical Thinking
Analysing information and data Interpreting information and data

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