Necessary skills for Senior SEO Specialist: skills and requirements
General requirements of a Senior SEO Specialist
- Proven track record of successful SEO campaigns with measurable results
- In-depth knowledge of SEO best practices, tactics and strategies
- Comprehensive understanding of keyword research and analytics
- Experience with major search engine optimization (SEO) tools
- Ability to work with web developers and content creators to ensure SEO best practices are implemented
Skills and Behaviours for a Senior SEO Specialist
Content marketing
Blogs
Case studies
Demos
Ebooks
Emailing
Infographics
Social media posts
Video Marketing
Videos
White papers
Copywriting
Copywriting
Storytelling
Customer Experience (CX)
Customer engagement
Digital advertising
Digital Campaigns
Google Analytics
Pay Per Click campaigns (PPC)
Knowledge of business environment
Industry trends
Market trends
Verbal Communication
Oral Communication
Presentations
Website Optimization
Backlinks
Landing Pages
Meta Descriptions
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Analytical thinking
Gathering information and data
Identifying cause and effect relationships
Critical Thinking
Analysing information and data
Interpreting information and data