What is a Senior SEO Specialist doing? Job description and responsibilities

What does a Senior SEO Specialist do?

A successful Senior SEO Specialist will have a deep understanding of SEO principles, exceptional analytical and problem solving skills, and the ability to create and execute effective SEO strategies. In this role, the Senior SEO Specialist will be responsible for leading our SEO initiatives, monitoring and analyzing website performance, and developing and implementing effective SEO plans to improve our online visibility and performance. The Senior SEO Specialist will work with our team of marketing professionals, web designers, and developers to ensure successful implementation of SEO strategies that drive traffic and meet business objectives.

Responsibilities of Senior SEO Specialist

1. Design and execute SEO strategies to achieve targeted organic search engine rankings, website traffic, and revenue goals.

2. Monitor and evaluate search engine rankings and website traffic trends, and provide regular reports to stakeholders.

3. Perform keyword research and develop keyword strategies to drive organic search engine traffic.

4. Analyze competitor websites and develop strategies to outrank them in organic search engine results.

5. Optimize website content and meta tags for search engine optimization (SEO).

6. Develop link building strategies and manage relationships with external link partners.

7. Troubleshoot technical SEO issues and provide solutions.

8. Stay up-to-date with the latest search engine optimization trends and strategies.

9. Monitor and analyze the performance of SEO campaigns and provide recommendations for improvement.

10. Collaborate with developers, content writers, and other professionals to ensure SEO best practices are properly implemented on all elements of a website.