Necessary skills for Public Relations Manager: skills and requirements
General requirements of a Public Relations Manager
• Bachelor's degree in public relations, communications, or a related field
• 5+ years of relevant public relations experience
• Proven track record of successful campaigns
• Excellent writing and communication skills
• Knowledge of media relations, social media, and other communication tactics
Skills and Behaviours for a Public Relations Manager
Affiliate Marketing
Affiliate Marketing
Content marketing
Blogs
Ebooks
Emailing
Social media posts
Video Marketing
Videos
Corporate Communication
Corporate Communications
Influencer relations
Internal Communication
Media Relations
Press Releases
Public relations
Monitoring & Evaluation
Surveys
Social media management
Social Media Marketing
Verbal Communication
Presentations
Communicating information
Active Listening
Asking the right questions
Influencing and persuading others
Synthesizing information
Developing others
Coaching others to succeed
Enhancing individual and professional development
Sharing knowledge, skills and expertise to others
Relationship Building
Establishing rapport and building trust
Growing network and relationships
Nurturing long term relationships