What is a Performance Marketing Manager doing? Job description and responsibilities

What does a Performance Marketing Manager do?

The Performance Marketing Manager role is a critical role for our organization. This individual will be responsible for the strategy and execution of our performance marketing activities to drive revenue, user acquisition, and engagement. The Performance Marketing Manager will develop and implement campaigns across multiple channels including paid search, display, mobile, video, and email. They will also be expected to monitor, review and optimize campaigns and analyze performance to ensure maximum ROI. We are looking for someone who is highly organized, creative, and analytical with strong communication skills. If you are results-driven, passionate about performance marketing, and have an

Responsibilities of Performance Marketing Manager

1. Develop performance marketing plans and strategies to achieve business objectives
2. Analyze customer behavior and preferences to optimize marketing campaigns
3. Monitor and report on performance marketing campaign results
4. Manage budget allocations for performance marketing initiatives
5. Design and implement strategies to increase customer acquisition and retention
6. Collaborate with internal teams to develop and implement new performance marketing initiatives
7. Research and analyze market trends and customer segmentation to identify new opportunities
8. Identify and implement new technologies to improve performance marketing effectiveness
9. Develop and maintain relationships with vendors and partners
10. Monitor competitor activities and performance marketing initiatives