Necessary skills for Online Marketing Manager: skills and requirements
General requirements of a Online Marketing Manager
• Proven experience as an online marketer, ideally with a minimum of 5 years in the field
• In-depth knowledge of digital marketing tools and techniques including SEO, SEM, PPC, email marketing and analytics
• Experience with website optimization tools and software
• Excellent organizational and project management skills
• Outstanding communication, interpersonal and presentation skills
Skills and Behaviours for a Online Marketing Manager
Affiliate Marketing
Affiliate Marketing
Influencer Marketing
CRM
CRM
Content marketing
Blogs
Emailing
Infographics
Social media posts
Video Marketing
White papers
Digital advertising
Digital Campaigns
Google Ads
Google Analytics
Mobile Marketing
Online Advertising
Pay Per Click campaigns (PPC)
Marketing automation
ActiveCampaign
Adobe Campaigns
Chatbots
HCL Unica
Hubspot
Mailchimp
Marketing Automation
Marketo
Oracle Eloqua
Oracle Responsys
SalesManago
Salesforce Marketing Cloud
Zapier
Product Marketing
Customer Profiling
Project management
Project Coordination
Project Management
Website Optimization
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Analytical thinking
Gathering information and data
Identifying cause and effect relationships
Communicating information
Active Listening
Asking the right questions
Influencing and persuading others
Synthesizing information
Developing others
Coaching others to succeed
Enhancing individual and professional development
Sharing knowledge, skills and expertise to others