What is a Online Marketing Manager doing? Job description and responsibilities

What does a Online Marketing Manager do?

The Online Marketing Manager will be responsible for developing and managing digital marketing campaigns to drive customers to the company's website. The candidate must have experience in digital marketing, search engine optimization (SEO) and web analytics. They will be responsible for developing and implementing strategies for increasing website traffic and for creating and managing content for the company's blog, website, and social media accounts. The ideal candidate will have a deep understanding of the digital landscape, an ability to think strategically, and a passion for creating engaging online experiences.

Responsibilities of Online Marketing Manager

1. Develop and implement an effective online marketing strategy to increase brand awareness and sales.
2. Manage campaigns across various online channels (Google, Facebook, Twitter, etc.) to maximize ROI.
3. Monitor and analyze website traffic, user behavior, and conversion metrics to optimize campaigns.
4. Collaborate with other departments to create and launch targeted campaigns.
5. Create compelling content for customers that drives engagement and conversions.
6. Track and report on online marketing performance and analyze results to inform future strategies.
7. Monitor trends and keep up to date with the latest digital marketing technologies and best practices.
8. Develop and manage relationships with relevant influencers and bloggers.
9. Oversee the development and maintenance of all online properties, including website, online store, and social media channels.
10. Manage online advertising budget and resources to maximize ROI.