What is a Media Manager doing? Job description and responsibilities

What does a Media Manager do?

The Media Manager will be responsible for overseeing all media-related activities, including but not limited to, content creation and management, social media marketing, and event planning. This person will work with the marketing team to develop and execute strategies to promote the organization's brand and content across multiple platforms. They must be able to identify and understand trends in the media landscape and be able to create and implement effective campaigns. The Media Manager will be a creative and driven professional who is able to communicate effectively with a variety of stakeholders.

Responsibilities of Media Manager

1. Develop and implement effective media and communications strategies to build and maintain positive relationships with the public.

2. Manage and oversee the organization’s media activities, including press releases, media interviews, and other publicity campaigns.

3. Coordinate with internal and external stakeholders to ensure effective messaging and branding.

4. Monitor, analyze, and report on media coverage and trends.

5. Create content for media outlets, including press releases, articles, and other materials.

6. Develop and maintain relationships with media contacts and journalists.

7. Analyze data to gain insights into media campaigns and adjust strategies accordingly.

8. Ensure compliance with media and advertising regulations.

9. Provide leadership and guidance to media team members.

10. Monitor and evaluate media campaigns to ensure they are delivering desired results.