What is a Marketing Specialist doing? Job description and responsibilities

What does a Marketing Specialist do?

We are looking for a talented and experienced Marketing Specialist to join our team. The Marketing Specialist will be responsible for developing, executing and measuring marketing campaigns and initiatives to drive brand awareness, engagement and growth. The successful candidate will be highly organized, creative and have a strong understanding of traditional and digital marketing strategies. The ideal candidate will have a passion for marketing and a track record of success in driving results. They should be comfortable working both independently and collaboratively to achieve the desired outcomes.

Responsibilities of Marketing Specialist

1. Develop and execute marketing plans and strategies to support the organization's objectives
2. Monitor and analyze the effectiveness of marketing campaigns and programs
3. Research and identify target markets and develop strategies to reach them
4. Develop and maintain relationships with media and advertising outlets
5. Develop and manage promotional materials, including brochures, newsletters, and website content
6. Analyze customer research, current market conditions, and competitor data
7. Collaborate with internal teams to coordinate product launches and campaigns
8. Track and analyze customer engagement, website traffic, and sales metrics
9. Oversee social media accounts and campaigns
10. Identify trends and insights, and optimize spend and performance based on the insights