Necessary skills for Marketing Manager: skills and requirements
General requirements of a Marketing Manager
• Bachelor's degree in Marketing, Business, or related field
• 5+ years of marketing experience in a management capacity
• Proven track record of successful marketing campaigns
• Deep understanding of digital marketing techniques and tools
• Strong analytical and problem-solving skills
Skills and Behaviours for a Marketing Manager
CRM
CRM
Cost control
Budgeting
Variance analysis
Digital advertising
Digital Campaigns
Google Ads
Google Analytics
Online Advertising
Pay Per Click campaigns (PPC)
Digital marketing
Digital Marketing
Market research
Competitive Analysis
Market research
Marketing strategies
Go to market
Market segmentation
Marketing plans
Positioning
Analytical thinking
Gathering information and data
Identifying cause and effect relationships
Communicating information
Influencing and persuading others
Synthesizing information
Creative Thinking
Experimenting innovative solutions
Generating new ideas
Developing others
Coaching others to succeed
Enhancing individual and professional development
Sharing knowledge, skills and expertise to others