Necessary skills for Marketing Data Analyst: skills and requirements
General requirements of a Marketing Data Analyst
• Bachelor’s Degree in Marketing, Economics, Statistics, Mathematics, or related field
• Demonstrated experience in data analysis, customer segmentation, targeting, and marketing data
• Proficiency in SQL, Excel and Tableau
• Knowledge of data visualizations, dashboards and reporting tools
• Strong analytical and problem solving skills
Skills and Behaviours for a Marketing Data Analyst
CRM
CRM
Data manipulation
Pandas
Data visualization
Power BI
Tableau
Database
MySQL
SQL
Digital advertising
Digital Campaigns
Google Analytics
Mobile Marketing
Online Advertising
Website Optimization
Backlinks
Landing Pages
Meta Descriptions
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Analytical thinking
Gathering information and data
Identifying cause and effect relationships
Communicating information
Active Listening
Asking the right questions
Influencing and persuading others
Synthesizing information
Problem solving
Identifying and anticipating problems
Making fact based decisions to solve problems