What is a Marketing Data Analyst doing? Job description and responsibilities

What does a Marketing Data Analyst do?

We are looking for an experienced, detail-oriented Marketing Data Analyst to join our dynamic marketing team. The successful candidate will have a strong analytical background and be comfortable working with large datasets to identify trends, develop insights, and provide actionable recommendations. The ideal candidate will be able to develop and execute advanced analytical models to uncover new opportunities, improve marketing performance and optimize marketing ROI. The successful candidate must be a self-starter who is adept at problem solving and able to work independently, as well as part of a team.

Responsibilities of Marketing Data Analyst

1. Analyze customer data to identify trends and patterns in customer behavior.
2. Develop and maintain marketing databases and data warehouses.
3. Generate reports to measure marketing performance and identify opportunities for improvement.
4. Provide insight into customer segmentation and targeting.
5. Monitor industry trends and competitive analysis.
6. Develop and implement data-driven marketing strategies.
7. Design and optimize campaigns to maximize ROI.
8. Test and optimize email and website campaigns.
9. Develop and execute A/B testing strategies.
10. Collaborate with other teams to ensure effective data utilization.