What is a Marketing And Advertising Manager doing? Job description and responsibilities

What does a Marketing And Advertising Manager do?

We are seeking an experienced Marketing and Advertising Manager to join our team. The successful candidate will be responsible for developing and executing marketing and advertising strategies that drive customer engagement, brand loyalty and increased sales. The role will require a combination of creativity, technical skills, and customer insights to create campaigns that capture the attention of target audiences. The ideal candidate will have a proven track record in developing and managing successful marketing and advertising campaigns, and have a passion for staying ahead of the latest trends in the digital marketing space.

Responsibilities of Marketing And Advertising Manager

1. Develop and implement promotional strategies to increase sales and brand awareness.
2. Monitor and analyze marketing performance data to identify opportunities for improvement.
3. Create and manage advertising campaigns across multiple channels.
4. Research and analyze market trends and customer preferences to inform marketing decisions.
5. Develop and maintain relationships with media outlets and vendors.
6. Manage budgets and ensure cost-effective marketing activities.
7. Create and oversee production of marketing materials, such as brochures and websites.
8. Collaborate with colleagues in other departments to ensure a cohesive marketing strategy.
9. Monitor competitors’ activities and develop counter-marketing strategies.
10. Generate reports to track marketing performance and inform future decisions.