Necessary skills for Marketing Analytics Specialist: skills and requirements
General requirements of a Marketing Analytics Specialist
• Demonstrated experience in marketing analytics, database marketing, customer segmentation, and marketing mix optimization
• Proficiency in data analysis tools such as Excel, SQL, and Tableau
• Knowledge of data visualization tools and techniques
• Ability to develop and maintain relationships with stakeholders
• Ability to interpret and communicate complex analysis and insights to non-technical audiences
Skills and Behaviours for a Marketing Analytics Specialist
CRM
CRM
Hubspot CRM
Oracle CRM
Pardot
Pipedrive
Salesforce CRM
SugarCRM
Zoho CRM
Data manipulation
Pandas
Database
MongoDB
MySQL
SQL
Analytical thinking
Gathering information and data
Identifying cause and effect relationships
Communicating information
Active Listening
Asking the right questions
Influencing and persuading others
Synthesizing information
Problem solving
Identifying and anticipating problems
Implementing solutions
Making fact based decisions to solve problems
Working with others to solve problems