Necessary skills for Marketing Analytics Specialist: skills and requirements

General requirements of a Marketing Analytics Specialist

• Demonstrated experience in marketing analytics, database marketing, customer segmentation, and marketing mix optimization
• Proficiency in data analysis tools such as Excel, SQL, and Tableau
• Knowledge of data visualization tools and techniques
• Ability to develop and maintain relationships with stakeholders
• Ability to interpret and communicate complex analysis and insights to non-technical audiences

Skills and Behaviours for a Marketing Analytics Specialist

CRM
CRM Hubspot CRM Oracle CRM Pardot Pipedrive Salesforce CRM SugarCRM Zoho CRM
Data manipulation
Pandas
Database
MongoDB MySQL SQL
Analytical thinking
Gathering information and data Identifying cause and effect relationships
Communicating information
Active Listening Asking the right questions Influencing and persuading others Synthesizing information
Problem solving
Identifying and anticipating problems Implementing solutions Making fact based decisions to solve problems Working with others to solve problems

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