What is a Marketing Analytics Specialist doing? Job description and responsibilities

What does a Marketing Analytics Specialist do?

We are seeking an experienced and highly motivated Marketing Analytics Specialist to join our team. The Marketing Analytics Specialist will be responsible for developing, implementing, and analyzing marketing campaigns, analyzing marketing performance, and providing strategic insights to optimize marketing programs. The ideal candidate should have a strong understanding of analytics, a passion for marketing and advertising, and be comfortable with data-driven decision-making. The successful candidate will have a strong ability to interpret data, identify key trends and insights, and provide recommendations to achieve marketing objectives.

Responsibilities of Marketing Analytics Specialist

1. Develop and maintain analytics models to assess the performance of marketing initiatives.
2. Analyze customer data to identify trends, insights, and opportunities.
3. Design and implement data-driven marketing strategies to drive customer engagement.
4. Provide regular reports on marketing performance to senior management.
5. Monitor and analyze the effectiveness of marketing campaigns.
6. Develop and execute A/B testing to optimize campaigns.
7. Collaborate with other departments to ensure data accuracy and integrity.
8. Utilize analytical tools such as SQL, Excel, Power BI and Tableau.
9. Monitor competitor activities and suggest innovative ways to exceed their performance.
10. Stay up to date with the latest industry trends and identify new opportunities to enhance marketing efforts.