Necessary skills for Market Research Analyst: skills and requirements
General requirements of a Market Research Analyst
• Bachelor's degree in marketing, business, statistics, or a related field
• Strong analytical skills and ability to interpret complex data
• Proficiency in market research methodologies and tools
• Excellent written and verbal communication skills
• Ability to work independently and collaborate with cross-functional teams
Skills and Behaviours for a Market Research Analyst
CRM
CRM
Digital advertising
Digital Campaigns
Google Analytics
Pay Per Click campaigns (PPC)
Knowledge of business environment
Gap Analysis
Industry trends
Market trends
Market research
Competitive Analysis
Market Intelligence
Market research
PESTLE
SWOT
Marketing strategies
Market segmentation
Positioning
Product Marketing
Customer Profiling
Product Positioning
Analytical thinking
Gathering information and data
Identifying cause and effect relationships
Collaboration & Teamwork
Involving others in making decisions that affect them
Working with others towards common goals
Communicating information
Asking the right questions
Synthesizing information