Necessary skills for Head of Marketing: skills and requirements

General requirements of a Head of Marketing

- Proven experience in a marketing leadership role
- Solid understanding of marketing principles and best practices
- Excellent communication and interpersonal skills
- Strong project management and organizational skills
- Demonstrated ability to lead and motivate a team

Skills and Behaviours for a Head of Marketing

CRM
CRM Hubspot CRM Oracle CRM Pardot Pipedrive Salesforce CRM SugarCRM Zoho CRM
Cost control
Budgeting Cost Control Variance analysis
Digital marketing
Digital Marketing
Market research
Competitive Analysis Market Intelligence Market research PESTLE SWOT
Marketing strategies
Go to market Market segmentation Marketing plans Marketing strategy Positioning
Procurement & Purchasing
Purchasing Subcontracting
Communicating information
Active Listening Asking the right questions Influencing and persuading others Synthesizing information
Developing others
Coaching others to succeed Enhancing individual and professional development Sharing knowledge, skills and expertise to others
Problem solving
Identifying and anticipating problems Implementing solutions Making fact based decisions to solve problems Working with others to solve problems

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