Necessary skills for Head of Marketing: skills and requirements
General requirements of a Head of Marketing
- Proven experience in a marketing leadership role
- Solid understanding of marketing principles and best practices
- Excellent communication and interpersonal skills
- Strong project management and organizational skills
- Demonstrated ability to lead and motivate a team
Skills and Behaviours for a Head of Marketing
CRM
CRM
Hubspot CRM
Oracle CRM
Pardot
Pipedrive
Salesforce CRM
SugarCRM
Zoho CRM
Cost control
Budgeting
Cost Control
Variance analysis
Digital marketing
Digital Marketing
Market research
Competitive Analysis
Market Intelligence
Market research
PESTLE
SWOT
Marketing strategies
Go to market
Market segmentation
Marketing plans
Marketing strategy
Positioning
Procurement & Purchasing
Purchasing
Subcontracting
Communicating information
Active Listening
Asking the right questions
Influencing and persuading others
Synthesizing information
Developing others
Coaching others to succeed
Enhancing individual and professional development
Sharing knowledge, skills and expertise to others
Problem solving
Identifying and anticipating problems
Implementing solutions
Making fact based decisions to solve problems
Working with others to solve problems