Necessary skills for Head of Digital Marketing: skills and requirements

General requirements of a Head of Digital Marketing

• Bachelor's degree in marketing, business administration, or a related field
• Proven experience in leading and managing digital marketing campaigns
• In-depth knowledge of various digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing
• Strong analytical skills and ability to interpret data to drive marketing strategies and decision-making
• Excellent communication and leadership skills to effectively collaborate with cross-functional teams and stakeholders

Skills and Behaviours for a Head of Digital Marketing

CRM
CRM
Content marketing
Emailing Social media posts Video Marketing White papers
Digital advertising
Digital Campaigns Online Advertising
Growth Strategies
Growth Strategies
Market research
Competitive Analysis Market research
Marketing automation
Marketing Automation
Product Marketing
Customer Profiling Product Marketing
Project management
Project Management
Social media management
Social Media Marketing
Website Optimization
Search Engine Marketing (SEM) Search Engine Optimization (SEO)
Creative Thinking
Experimenting innovative solutions Generating new ideas Open mindedness
Developing others
Coaching others to succeed Enhancing individual and professional development Sharing knowledge, skills and expertise to others
Resilience
Overcoming changes and barriers

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