What is a Head of Digital Marketing doing? Job description and responsibilities

What does a Head of Digital Marketing do?

The Head of Digital Marketing is responsible for developing and implementing the company's overall digital marketing strategy to drive brand awareness and customer acquisition. This role involves managing a team of digital marketing professionals and collaborating with cross-functional teams to optimize online campaigns, social media presence, and website performance. The Head of Digital Marketing reports directly to the Chief Marketing Officer, ensuring alignment with the company's marketing objectives and goals.

Responsibilities of Head of Digital Marketing

• Develop and implement the overall digital marketing strategy for Master.
• Manage and oversee all digital marketing campaigns, including SEO, SEM, social media, email marketing, and display advertising.
• Monitor and analyze key performance indicators (KPIs) to measure the success of digital marketing efforts and make data-driven decisions.
• Collaborate with cross-functional teams to ensure alignment of digital marketing initiatives with overall business objectives.
• Stay up-to-date with industry trends and best practices in digital marketing, and identify opportunities for innovation and growth.
• Lead a team of digital marketing professionals, providing guidance, coaching, and performance feedback.
• Manage the digital marketing budget, ensuring optimal allocation of resources and cost-effectiveness.
• Develop and maintain relationships with external partners, agencies, and vendors to support digital marketing initiatives.
• Drive website traffic and improve user experience through continuous optimization and testing.
• Develop and execute digital marketing campaigns to generate leads, increase brand awareness, and drive customer acquisition.