Necessary skills for Head of Advertising Sales: skills and requirements
General requirements of a Head of Advertising Sales
• Proven ability to develop and lead successful teams
• Extensive knowledge of the advertising, media and digital industry
• Strong negotiation and analytical skills
• Ability to build and maintain relationships with clients
• Excellent communication, interpersonal, and organizational skills
Skills and Behaviours for a Head of Advertising Sales
Customer Management
Client Relations
Client management
Data visualization
Power BI
Tableau
Digital advertising
Digital Campaigns
Facebook Ads
Google Ads
Google Analytics
Linkedin Ads
Mobile Marketing
Online Advertising
Pay Per Click campaigns (PPC)
Growth Strategies
Customer Acquisition
Growth Strategies
New Business Opportunities
Knowledge of business environment
Consumer trends
Industry trends
Market trends
Revenue Generation
Sales forecasts
Strategic Thinking
Strategic Thinking
Communicating information
Active Listening
Asking the right questions
Influencing and persuading others
Synthesizing information
Creative Thinking
Breaking down and dissecting ideas to detect patents
Considering things in a new way
Experimenting innovative solutions
Developing others
Coaching others to succeed
Enhancing individual and professional development
Sharing knowledge, skills and expertise to others