Necessary skills for Head of Advertisement: skills and requirements
General requirements of a Head of Advertisement
• Bachelor's degree in marketing, advertising, or a related field
• Proven experience in managing and leading advertising campaigns
• Strong knowledge of digital advertising platforms and strategies
• Excellent communication and interpersonal skills
• Ability to analyze market trends and consumer behavior to develop effective advertising strategies
Skills and Behaviours for a Head of Advertisement
Branding
Branding
Data visualization
Power BI
Tableau
Digital advertising
Digital Campaigns
Google Analytics
Online Advertising
Pay Per Click campaigns (PPC)
Knowledge of regulatory frameworks
Advertising regulations
Marketing strategies
Channel marketing
Direct Marketing
Market segmentation
Marketing plans
Marketing strategy
Positioning
Retargeting Marketing
Social media management
Social Media Marketing
Analytical thinking
Gathering information and data
Identifying cause and effect relationships
Think analytically
Communicating information
Influencing and persuading others
Creative Thinking
Breaking down and dissecting ideas to detect patents
Considering things in a new way
Experimenting innovative solutions
Developing others
Coaching others to succeed
Enhancing individual and professional development
Sharing knowledge, skills and expertise to others