What is a Growth Hacker doing? Job description and responsibilities

What does a Growth Hacker do?

Growth hacking is a cutting-edge role that combines creative thinking, marketing, and technology to drive business growth. We are looking for a Growth Hacker to join our team and help us increase our market share and customer base. The ideal candidate should have a strong understanding of digital marketing, search engine optimization (SEO), web analytics, and social media platforms. They should also have the ability to think outside the box and come up with creative solutions to increase our reach and visibility. This position will require the ability to work both independently and as part of a team.

Responsibilities of Growth Hacker

1. Identify, evaluate and execute growth strategies that drive customer acquisition and engagement.
2. Develop and implement data-driven experiments across channels (e.g. organic and paid social media, email, search, content marketing).
3. Analyze user behavior and funnel metrics to inform decisions and measure success.
4. Collaborate with product, engineering, marketing, and design teams to scale customer acquisition efforts.
5. Identify and develop relationships with key influencers and industry thought leaders.
6. Implement A/B testing and other experiments to optimize user experience and increase conversions.
7. Monitor key performance metrics to identify trends and opportunities for improvement.
8. Develop and execute creative campaigns that build brand awareness and drive customer engagement.
9. Stay up to date with the latest industry trends and technologies.
10. Use analytics tools to measure, monitor and report on campaign performance.