What is a Graphic Designer doing? Job description and responsibilities

What does a Graphic Designer do?

The graphic Designer will be responsible for creating engaging visual content for our products and services. This role will report to the Creative Director and will have the opportunity to be creative and innovative in the development of designs.

Responsibilities of Graphic Designer

• Create designs, concepts, and sample layouts based on knowledge of layout principles and aesthetic design concepts.
• Prepare sketches, storyboards, and graphic elements of the design.
• Prepare images and layouts by hand or by using computer software.
• Review final layouts and suggest improvements when necessary.
• Design logos, icons, and other graphics for merchandise and products.
• Create promotional materials, including brochures, flyers, catalogs, and advertisements.
• Design packaging and labeling for products.
• Research and select colors, images, and typefaces to be used in designs.
• Work with clients to develop design concepts and layouts.
• Ensure that designs adhere to company branding guidelines.