Necessary skills for Digital Marketing Specialist: skills and requirements
General requirements of a Digital Marketing Specialist
• Bachelor's degree in marketing, communications, or a related field
• Proven experience in developing and implementing digital marketing strategies
• Proficiency in using various digital marketing tools and platforms, such as Google Analytics, SEO tools, and social media management tools
• Strong analytical skills and ability to interpret data to drive marketing decisions
• Excellent written and verbal communication skills, with the ability to create engaging content for various digital channels
Skills and Behaviours for a Digital Marketing Specialist
CRM
CRM
Content marketing
Blogs
Emailing
Infographics
Social media posts
Video Marketing
White papers
Digital advertising
Digital Campaigns
Online Advertising
Growth Strategies
Growth Strategies
Marketing automation
Marketing Automation
Product Marketing
Customer Profiling
Product Marketing
Project management
Project Management
Social media management
Social Media Marketing
Website Optimization
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Creative Thinking
Experimenting innovative solutions
Generating new ideas
Open mindedness
Developing others
Coaching others to succeed
Enhancing individual and professional development
Sharing knowledge, skills and expertise to others
Resilience
Overcoming changes and barriers