Necessary skills for Digital Marketing Manager: skills and requirements
General requirements of a Digital Marketing Manager
• Proven experience as a Digital Marketing Manager or similar role
• In-depth knowledge of digital marketing tools and best practices
• Experience with SEO/SEM, content marketing and email campaigns
• Excellent knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Strong analytical and project management skills
Skills and Behaviours for a Digital Marketing Manager
CRM
CRM
Content marketing
Blogs
Emailing
Infographics
Social media posts
Video Marketing
White papers
Digital advertising
Digital Campaigns
Online Advertising
Growth Strategies
Growth Strategies
Marketing automation
Marketing Automation
Product Marketing
Customer Profiling
Product Marketing
Project management
Project Management
Social media management
Social Media Marketing
Website Optimization
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Creative Thinking
Experimenting innovative solutions
Generating new ideas
Open mindedness
Developing others
Coaching others to succeed
Enhancing individual and professional development
Sharing knowledge, skills and expertise to others
Resilience
Overcoming changes and barriers