What is a Digital Content Manager doing? Job description and responsibilities

What does a Digital Content Manager do?

We are seeking a Digital Content Manager to join our dynamic and rapidly growing team. The successful candidate will be responsible for developing and executing a content strategy that is aligned with our organization's goals and objectives. This role will be responsible for creating, managing, and optimizing digital content for our websites and social media platforms. The Digital Content Manager will also be responsible for developing and tracking metrics related to content performance and developing strategies to further improve the reach and engagement of our content. The ideal candidate will have experience in digital marketing, content development, and analytics. If you are passionate about creating engaging digital content

Responsibilities of Digital Content Manager

1. Develop, implement and regularly update content strategies across all digital channels to drive audience engagement
2. Manage content creation and curation processes, ensuring accuracy and relevancy of content
3. Research and write content for websites, blogs, email campaigns, social media, etc.
4. Monitor and analyze content performance, and modify content based on insights
5. Develop and maintain relationships with external content creators
6. Oversee the design and visuals of content, ensuring consistency of brand and messaging
7. Monitor and respond to user feedback and questions in a timely manner
8. Manage content creation and curation budgets
9. Stay up to date on industry trends and best practices, and apply them to content strategies
10. Collaborate with other departments to ensure content aligns with overall goals and objectives