What is a Digital Advertising Manager doing? Job description and responsibilities

What does a Digital Advertising Manager do?

We are looking for a motivated and experienced Digital Advertising Manager to join our team. The successful candidate will be responsible for leveraging digital marketing strategies to maximize the reach and return of our digital advertising campaigns. The Digital Advertising Manager will develop, execute and monitor campaigns across a variety of channels, including social media, search engine optimization (SEO), and paid search. This role requires a creative, analytical and organized individual who is able to identify opportunities and develop innovative solutions to drive better results. The ideal candidate will be a results-driven individual with a passion for digital marketing and a proven track record of

Responsibilities of Digital Advertising Manager

1. Develop and implement digital advertising strategies to drive traffic, sales, and brand awareness.
2. Monitor and analyze the performance of digital advertising campaigns, and adjust as necessary to optimize performance.
3. Stay up to date on the latest trends in digital advertising and adopt new strategies as needed.
4. Manage digital advertising budgets and ensure that campaigns are cost-effective.
5. Create and manage paid search, display, and retargeting campaigns.
6. Work closely with creative teams to develop compelling ad creative.
7. Work closely with marketing, sales, and other departments to ensure digital advertising campaigns align with business objectives.
8. Collaborate with media partners to negotiate the best possible rates for digital advertising campaigns.
9. Develop and maintain relationships with publishers, vendors, and other industry contacts.
10. Track, report, and analyze digital advertising metrics, and provide insights and recommendations to inform future campaigns.