Necessary skills for CRM Program Manager: skills and requirements

General requirements of a CRM Program Manager

• Proven track record of success in developing and managing customer relationship management (CRM) programs and strategies
• In-depth knowledge of CRM systems and processes, and their application to marketing and customer service initiatives
• Experience with project management, budgeting and forecasting
• Excellent communication, organizational and problem-solving skills
• Ability to develop and foster relationships with internal stakeholders and external customers

Skills and Behaviours for a CRM Program Manager

CRM
CRM
Customer Management
Client Relations Client management Key account management
Digital advertising
Digital Campaigns
Lead Management
Cross Sell Inbound Leads Inbound Marketing Lead Generation Up Sell
Marketing automation
Chatbots Marketing Automation
Partnership Development
Partner Relationship Management Strategic Partnerships
Project management
Project Coordination Project Planning Stakeholder Management
Collaboration & Teamwork
Giving credits to others Involving others in making decisions that affect them Placing team needs above individual needs Working with others towards common goals
Customer Orientation
Demonstrating positive attitude towards resolution Solving customer issues within timelines Understanding customer needs
Developing others
Coaching others to succeed Enhancing individual and professional development Sharing knowledge, skills and expertise to others
Relationship Building
Establishing rapport and building trust Growing network and relationships Nurturing long term relationships

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