Necessary skills for CRM Program Manager: skills and requirements
General requirements of a CRM Program Manager
• Proven track record of success in developing and managing customer relationship management (CRM) programs and strategies
• In-depth knowledge of CRM systems and processes, and their application to marketing and customer service initiatives
• Experience with project management, budgeting and forecasting
• Excellent communication, organizational and problem-solving skills
• Ability to develop and foster relationships with internal stakeholders and external customers
Skills and Behaviours for a CRM Program Manager
CRM
CRM
Customer Management
Client Relations
Client management
Key account management
Digital advertising
Digital Campaigns
Lead Management
Cross Sell
Inbound Leads
Inbound Marketing
Lead Generation
Up Sell
Marketing automation
Chatbots
Marketing Automation
Partnership Development
Partner Relationship Management
Strategic Partnerships
Project management
Project Coordination
Project Planning
Stakeholder Management
Collaboration & Teamwork
Giving credits to others
Involving others in making decisions that affect them
Placing team needs above individual needs
Working with others towards common goals
Customer Orientation
Demonstrating positive attitude towards resolution
Solving customer issues within timelines
Understanding customer needs
Developing others
Coaching others to succeed
Enhancing individual and professional development
Sharing knowledge, skills and expertise to others
Relationship Building
Establishing rapport and building trust
Growing network and relationships
Nurturing long term relationships