What is a CRM Program Manager doing? Job description and responsibilities

What does a CRM Program Manager do?

The CRM Program Manager is a key position within the organization responsible for the successful implementation of our Customer Relationship Management (CRM) system and the ongoing management of associated processes. The ideal candidate will bring strong leadership, project management and technical skills to the role, as well as a passion for delivering customer-centric solutions. The successful candidate will be a self-starter, able to work independently and collaborate with other team members to ensure effective delivery of the CRM program. The CRM Program Manager will be responsible for managing the day-to-day operations of the CRM system, including

Responsibilities of CRM Program Manager

1. Lead the development, implementation, and management of CRM programs.
2. Establish and maintain relationships with stakeholders to ensure program success.
3. Develop strategies to ensure successful adoption rates of CRM programs.
4. Monitor program performance and recommend improvements.
5. Analyze customer data and feedback to identify trends and opportunities for CRM program optimization.
6. Create detailed project plans and timelines for CRM program initiatives.
7. Develop and manage budgets for CRM program initiatives.
8. Create and implement processes to ensure program integrity and compliance.
9. Conduct regular reviews of CRM program performance and provide recommendations for improvement.
10. Develop and maintain documentation related to CRM program initiatives.