Necessary skills for CRM Manager: skills and requirements
General requirements of a CRM Manager
• Bachelor's degree in business, marketing, communications or related field
• Proven experience in customer relationship management
• Strong understanding of customer segmentation and segment-based marketing strategies
• Excellent written and verbal communication skills
• Ability to analyze customer behavior and identify customer needs and trends
Skills and Behaviours for a CRM Manager
CRM
CRM
Hubspot CRM
Oracle CRM
Pardot
Pipedrive
Salesforce CRM
SugarCRM
Zoho CRM
Customer Management
Client Relations
Client management
Customer Success
Key account management
Digital advertising
Digital Campaigns
Lead Management
Cross Sell
Demand Generation
Inbound Leads
Inbound Marketing
Lead Generation
Lead Management
Up Sell
Marketing automation
ActiveCampaign
Adobe Campaigns
Chatbots
HCL Unica
Hubspot
Mailchimp
Marketing Automation
Marketo
Oracle Eloqua
Oracle Responsys
SalesManago
Salesforce Marketing Cloud
Zapier
Partnership Development
Distributors
Partner Relationship Management
Strategic Alliances
Strategic Partnerships
Project management
Project Coordination
Project Management
Project Planning
Project cost management
Stakeholder Management
Collaboration & Teamwork
Giving credits to others
Involving others in making decisions that affect them
Placing team needs above individual needs
Working with others towards common goals
Customer Orientation
Demonstrating positive attitude towards resolution
Solving customer issues within timelines
Understanding customer needs
Developing others
Coaching others to succeed
Enhancing individual and professional development
Sharing knowledge, skills and expertise to others
Relationship Building
Establishing rapport and building trust
Growing network and relationships
Nurturing long term relationships