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What is a CRM Database Manager doing? Job description and responsibilities

Similar to: CRM Business Intelligence Manager, CRM Communications and Branding Manager, CRM Database Manager, CRM Manager, CRM Program Manager, eCommerce and CRM Manager

What does a CRM Database Manager do?

The CRM Database Manager is responsible for ensuring the accuracy and integrity of the company’s customer relationship management (CRM) database. This position requires a deep understanding of CRM systems and the underlying data structures, as well as the ability to analyze, report, and maintain complex data sets. The CRM Database Manager will collaborate with other departments to identify and execute strategies for leveraging CRM data to improve customer experience and maximize the value of our customer relationships.

Responsibilities of CRM Database Manager

1. Monitor and maintain CRM databases to ensure accuracy and completeness of data.
2. Develop and implement strategies to ensure the data integrity of CRM databases.
3. Design, develop and maintain database systems, including integrating data from multiple sources.
4. Establish and maintain standards for data entry and storage.
5. Develop and execute queries to extract data for reporting, analysis and other purposes.
6. Provide technical support to users of CRM databases.
7. Analyze and diagnose data issues and suggest corrective actions.
8. Monitor and analyze trends in customer data.
9. Create and maintain documentation of the database structures and processes.
10. Implement data security measures to protect the confidentiality and integrity of customer information.