What is a CRM and Email Marketing Manager doing? Job description and responsibilities

What does a CRM and Email Marketing Manager do?

We are looking for a CRM and Email Marketing Manager to join our growing team. In this role, you will be responsible for developing, executing and managing our CRM strategy and email marketing campaigns. You will work closely with our marketing, sales and customer service teams to ensure that our customer base is engaged and retained. You will develop and maintain relationships with existing customers, generate leads and build customer loyalty. You must have extensive knowledge and experience with CRM platforms, email marketing software and best practices. If you are an experienced CRM and Email Marketing Manager who is passionate about helping our customers

Responsibilities of CRM and Email Marketing Manager

1. Develop and manage CRM strategies, campaigns and initiatives to drive customer engagement.
2. Design and implement strategies to build and maintain loyal customer relationships.
3. Monitor and analyze customer data to identify trends and insights.
4. Manage and optimize email campaigns to maximize customer engagement.
5. Design and develop customer segmentation strategies.
6. Develop and manage customer retention programs.
7. Track and measure campaigns to evaluate effectiveness and optimize ROI.
8. Develop and manage customer loyalty programs.
9. Maintain and monitor customer databases.
10. Collaborate with other departments to ensure optimal customer experience.